Why Saudi Arabia is not Dubai — and why that changes everything.
The two markets are treated as interchangeable by most European companies. They're not. Here's what actually matters before you commit.
READ MORE →25+ years inside the Tourism industry — connecting growth strategy with the talent that executes it.
25+ years in Hospitality &
Travel Tech. Not a generalist.
Built relationship
by relationship.
Strategy and talent,
treated as one decision.
Built from within Hospitality & Travel Tech — understanding the ecosystem before defining the talent that moves it forward. We start with where your business is going — then define the leadership that gets you there.
Read MoreFor companies scaling into new markets, and for senior professionals navigating their next international move.
Contact UsOne industry, focused in specific markets. A global network built relationship by relationship — because in Hospitality and Travel Tech, who you know matters as much as what you know.
Talent doesn't always live where opportunity is. We connect senior professionals with the markets — and give companies access to profiles they wouldn't find on their own.
Every mandate is handled by a senior advisor who knows the sector. No juniors, no handoffs — from brief to placement.
Client Success Stories
European Travel Tech Scale Up
We had known Cristina for years and highly valued her international experience helping travel tech companies scale into new markets.
At a key stage of BEONx's international expansion, Cristina and the SMYT team helped us define and execute our hiring strategy for key sales roles across the DACH region, Northern Europe, and Southern Europe. Their knowledge of local markets, strong network, and strategic perspective were instrumental in identifying the right talent.
SMYT combined rigor, agility, and a deep understanding of our business, becoming a trusted partner in supporting our international growth.
Rubén Sánchez
CEO · European Travel Tech Startup
The two markets are treated as interchangeable by most European companies. They're not. Here's what actually matters before you commit.
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Talent timing is one of the least discussed variables in international expansion. It's also one of the most expensive to get wrong.
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A profile that works brilliantly in Spain can struggle in Saudi Arabia — not because of competence, but because of context.
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It's not just about credentials. The signals that matter in the Saudi market are different — and most professionals don't know what they are.
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