Global · Spain · Saudi Arabia · Europe · LATAM

Boutique Executive Search
and Market Expansion for
Hospitality, Travel Tech &
Tourism.

25+ years inside the Tourism industry — connecting growth strategy with the talent that executes it.

One
sector

25+ years in Hospitality &
Travel Tech. Not a generalist.

Global
network

Built relationship
by relationship.

Beyond
recruitment

Strategy and talent,
treated as one decision.

About Us

Deep sector knowledge. A different kind of search.

Built from within Hospitality & Travel Tech — understanding the ecosystem before defining the talent that moves it forward. We start with where your business is going — then define the leadership that gets you there.

Read More
Services

How we can
help you grow.

For companies scaling into new markets, and for senior professionals navigating their next international move.

Contact Us

Executive
Search

C-suite and senior leadership for Hospitality, Travel Tech & Tourism. Confidential mandates. Spain, Saudi Arabia, Europe, LATAM.

Market
Expansion

Go-to-market strategy, ecosystem mapping and leadership structure for companies entering new markets. Spain · Europe · Saudi Arabia · GCC · LATAM.

Career
Advisory

For senior professionals at a career inflection point. Strategic positioning, market access and career advisory — with full discretion.

Not sure which fits your situation? Contact
"The right talent, in the right market, at the right moment. Miss any one of the three — and the other two don't matter."
What Sets Us Apart

Creating
long-term value.

Specialisation as advantage

One industry, focused in specific markets. A global network built relationship by relationship — because in Hospitality and Travel Tech, who you know matters as much as what you know.

The bridge

Talent doesn't always live where opportunity is. We connect senior professionals with the markets — and give companies access to profiles they wouldn't find on their own.

Direct, Senior, Accountable.

Every mandate is handled by a senior advisor who knows the sector. No juniors, no handoffs — from brief to placement.

Client Success Stories

European Travel Tech Scale Up

We had known Cristina for years and highly valued her international experience helping travel tech companies scale into new markets.

At a key stage of BEONx's international expansion, Cristina and the SMYT team helped us define and execute our hiring strategy for key sales roles across the DACH region, Northern Europe, and Southern Europe. Their knowledge of local markets, strong network, and strategic perspective were instrumental in identifying the right talent.

SMYT combined rigor, agility, and a deep understanding of our business, becoming a trusted partner in supporting our international growth.

Rubén Sánchez

Rubén Sánchez

CEO · European Travel Tech Startup

Featured Insights

Trending perspectives
to be in the loop.

VIEW ALL

The real cost of hiring too early — and too late.

Cost of hiring timing

Talent timing is one of the least discussed variables in international expansion. It's also one of the most expensive to get wrong.

View More

Why the ideal candidate fails in a new market.

Executive failing in new market

A profile that works brilliantly in Spain can struggle in Saudi Arabia — not because of competence, but because of context.

View More

What Saudi companies actually look for in a European executive.

Saudi companies and European executives

It's not just about credentials. The signals that matter in the Saudi market are different — and most professionals don't know what they are.

View More