Opinions on markets,
talent and the decisions
that define growth.

Not neutral. Not corporate.
From 25+ years inside the sector.

Point of View

The two markets are treated as interchangeable by most European companies. They're not. Here's what actually matters before you commit.

Market Expansion

What founders, investors and scale-ups need to resolve before bringing in senior talent to scale in Travel Tech.

Commercial Talent

What are you really hiring for — sector knowledge, an existing network, or the ability to sell? The question the sector keeps avoiding.

Talent Strategy

Why hotel chains keep losing the talent they need most — and what the ones that don't are doing differently.

Opinions on markets,talent and the decisionsthat define growth.