Executive Search, Market Expansion and Career Advisory for Hospitality and Travel Tech companies — built around one idea: growth and leadership are the same decision.
Finding and placing the leaders your business actually needs.
C-suite and senior leadership across Hospitality, Travel Tech & Tourism. Confidential mandates. Spain, Saudi Arabia, Europe, LATAM.
Most companies come to Smyt when the search is too critical, too sensitive, or requires a profile that isn't visible through conventional channels. They need someone who truly understands the industry.
Every process is led personally by one senior partner, from brief to offer.
We typically work with: Founders · CEOs · General Managers · C-level executives. HR and People leaders who own the talent agenda at this level.
*From post-funding startups and scale-ups making their first senior hires, to established companies and hospitality groups navigating expansion or transformation.*
How the process works
"Before launching a search, we ask the hard questions."
Hotel chains, management companies, lifestyle and luxury brands, and hospitality investment groups.
Government tourism entities, national and regional tourist boards, DMOs, and convention bureaus.
Traditional and online agencies, OTAs, corporate travel managers, DMCs, and specialised operators.
Hospitality and travel technology companies — PMS, RMS, CRM, SaaS platforms. Particular focus on post-funding startups and scale-ups.
Roles we typically search for
Supporting Hospitality & Travel Tech companies entering new markets — with the strategic clarity and leadership structure to do it well.
Supporting Hospitality & Travel Tech companies entering new markets — with go-to-market strategy, ecosystem mapping, product readiness assessment, and the leadership structure needed to execute. Focus markets: Spain & Europe · Saudi Arabia & GCC.
Most expansion failures are not product failures. They are timing, leadership, and localisation failures. Smyt helps companies move at the right moment, with the right structure, and the right people.
*From travel tech startups post-funding entering their first international market, to established hospitality groups expanding into new territories.*
How we can help
Focus markets: Spain & Europe · Saudi Arabia & GCC.
"Smyt does not sell market entry as a service. We help you decide whether — and how — to enter. It is also the conversation that tends to happen too late — or not at all."
For directors, executives and senior professionals ready for their next move — in a new market, a new sector, or a new chapter.
This is not outplacement. It is not coaching. It is not CV review.
It is strategic advisory for senior professionals who already know how to work — but need to think differently about where they are going, how to position themselves in a market or sector they don't know from the inside, and what their real options are.
We don't promise jobs. We help you build the clarity, structure, and realistic market view that makes the right one possible.
This might be for you if.
What an engagement typically includes.
All engagements are fully confidential. Many clients are still employed when we start working together.
"One conversation can change the direction of a career — or a company."
Smyt works in one industry. With a focused number of clients and engagements at any given time. This is not a capacity constraint — it is a quality decision. Smyt probably is not the right fit if:
You want speed over quality.
You expect a transactional service, not a strategic one.
You are running multiple parallel processes at the same time.
You need volume — of candidates, options, or market entries.
You want someone to execute for you, not with you.
You are not ready to be an active part of the process.
The companies and professionals who get the most from working with Smyt are those who understand that the right decision — made at the right moment — is worth more than any number of fast, average ones.
